, entertaining I. Introduction: A. What is Lead Generation and What Does it Mean for BizLeads? 1. Definition of Lead Generation Lead generation is a marketing process where potential customers are identified through various means and then given the opportunity to express interest in a product or service. This can be done through a variety of methods such as email marketing campaigns, search engine optimization (SEO), social media outreach, print advertisements, and more. The key objective of lead generation is to acquire contact information from customers who may be interested in a product or service your business offers, so that follow-up can be made in order to convert them into paying customers. 2. Benefits of Lead Generation


for BizLeads • Increase sales & revenue • Improve targeting & customer segmentation • Boost brand awareness & loyalty • Attract new prospects & retain customers

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