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A.Identifying Target Market and Creating Buyer Personas In order to make the most of lead generation initiatives, businesses must first identify their target market. It’s important to understand what type of customer your business is best suited to serve. Many companies rely on buyer personas to represent customer archetypes. Buyer personas are useful – they help pinpoint the key characteristics and needs of a particular audience. That way, when it comes time to create content and other marketing materials, they can be tailored to meet the specific requirements of your target audience. Additionally, you can use survey data, customer feedback, and other research methods to get an even better understanding of consumer preferences. This will help shape your lead generation


strategy and ensure that you’re reaching the right people. -Identify target market & create buyer personas -Understand who business is best suited to serve -Tailor content&marketing materials to target audience -Use surveys, feedback for understanding consumer preferences -Shape lead generation strategy -Reach the right people -Continuously refine & assess buyer personas
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