. I. Introduction A. What is Lead Generation? Lead generation is the process of obtaining contact details or other identifying information from people who are interested in your product or services. In simple terms, it is a way of attracting potential customers to your business. It is a crucial element for any successful business, as it ensures that you have a steady stream of potential customers to market too. B. Benefits of Understanding Lead Generation Lead generation provides an invaluable opportunity for businesses to reach out to a larger pool of prospective customers and to capture those leads that are most likely to be converted into sales. With the right lead generation tactics, businesses can generate higher quality leads, better target their campaigns, and ultimately increase their conversion


rate. • Understanding lead gen. process is key to sales • Get more leads & conversions with right tactics • Generate higher quality of leads • Improved targeting of campaigns • Increased conversion rates • Capture interested customers • Create steady stream of potential customers

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