I. Introduction A. What is Lead Generation? Lead generation is the process of identifying, engaging and capturing potential customer interest to market or sell products or services. Leads are often generated through digital marketing campaigns such as email, search engine optimization (SEO), and social media marketing (SMM). It typically starts with a target audience, then the goal is to create content that is relevant and interesting enough to draw in an interested person, who can then be converted into a customer. Business News Daily. B. Why BizLeads


? • Lead generation to market & sell products/services • Target audience & create relevant content • Start with SEO, SMM, & email campaigns • Convert interested people into customers • Optimize process for better lead quality & quantity • Improve ROI through proper lead management • Measure results & make necessary improvements

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